Ahmed Dahab and the Four Wars

The Four Wars

As is common with all Innovators in every era, Ahmed Dahab has faced his fair share of daily dishonest competition. Despite this constant battle, he always persevered, not despairing and not breaking. During his 22 years of business, Ahmed Dahab has suffered abuse, physical violence, even being stabbed but the three strongest attacks were directed at him by the most influential authorities and powers in the country where he worked. These Ahmed Dahab calls the three world wars.
Business War One

At the beginning of the new millennium, in parallel with the worldwide growth of computers and communications, Ahmed Dahab owned and operated a successful medium-sized company in the computer business. As the business grew, due to huge demand, competition increased and the market became saturated.

Sales were high but profits decreased because of the price war.

All companies in the sector suffered similarly. Computers were bought for £250 and sold for £300, allowing costs to be barely covered.

It was the same for everyone, so what to do?…….Innovate

Ahmed Dahab made a very simple Innovation; innovation was not only to find an alternative source but also the way in which the client could be more attracted to the product. So Ahmed went to China and took the risk to buy a huge number of computers in bulk therefore getting them at a price of £150. This would allow him to sell more competitively in the market by undercutting everyone else? By selling at £200?

No. The Innovation of Ahmed was not to sell at £200 – quite the opposite. He created a huge advertising campaign and announced the price of his computers for £350! Yes £350. But why was that so Innovative, it was more than his competitors were selling at? His Innovation was that he offered purchases on interest free instalments of as little as £10 a month.

His store was full. The computers were of the highest specification but could be had for the price of a lunch. He had counted on the campaign working but had to think about guaranteeing full payment.

Well, when purchasing, the customer was requested to pay a deposit equivalent to approximately the cost of the device (and therefore there would be no loss for the company even if the customer did not pay some or all of the computer’s instalments). The actual Innovation was that the campaign succeeded in distracting the customer’s attention away from the price and focusing on allowing customers to buy computers for just £10 a month!

The company dominated the market for a long time and made fantastic profits. The problem was that it angered his competitors. What made it worse was that Ahmed Dahab is a Sudanese, who in Kuwait are regarded as fifth-class citizens. No amount of price changes or ideas could counter the Innovation of Ahmed. 

​These competitors were powerful and via their influences in the state, made false accusations against Ahmed of piracy in that the computers contained illegal downloads. The irony was that this was precisely what the competitors were doing!

The accusations were complete fabrications and Ahmed was adjudged to be innocent, but by that stage they had suspended the company’s business operations.

​The damage had been done.

His claim that it was indeed his competitors that had infringed the piracy laws, fell on deaf ears.

Ahmed was out of business and their unfair and unjust aim had been achieved.

Business War Two

With absolutely no chance, or indeed intention of, re-entering the computer market Ahmed headed for a completely different sector with his Innovation cap on. He chose to enter the human development and training seminar sector.

​It should be noted that changing the sector in which you work is one of the great strategies for rising up again after economic hurdles. The human development sector in Kuwait had been monopolized by established training institutes that have been practising in the sector for 40 years and carried out their business in the traditional classroom way.

In carrying out his research, Ahmed found out that students and trainees attending the training rooms were counting the seconds to get back home. The seminars and training were promoted by employers and attendees felt obliged to attend to increase their prospects. However, the poor facilities and resulting often poor educational outputs made such seminars a chore. 

Ahmed Dahab overcame this through a simple Innovation. He simply offered course and seminars in meeting rooms in a five-star hotel, with lunch breaks in accordance with the highest standards of service; accompanied with a wonderful ambience through the right choice of age groups and intellectually harmonious groups in each meeting room instead of the old random distributions.

The course fees were three times higher than competitors’ fees. But the number of trainees was 12 times more than the total of the other six competing institutes combined.

His consulting firm achieved unprecedented revenues and profits and Ahmed Dahab re-established his wealth and returned millions in just nine months.

Again, the competitors (who primarily held senior positions in the General Authority for Human Development) fabricated the accusation that Ahmed’s certificates were not authenticated or recognized and therefore contrary to the law. The competitors took the case to the courts and once more this fifth-class citizen was stopped from operating while the case continued.

Again, the judiciary acquitted Ahmed of the charges against him, but that by that stage his business had been destroyed and his wealth seized.

Business War Three

This war is the most violent, vicious, and arguably most unjust as the level of success achieved by Ahmed Dahab had run into the hundreds of millions, and his opponents were the dominate elite traders, bankers and politicians, all backed up by the Attorney General himself, who has devoted himself to the task of eliminating Ahmed.

Throw into the mix, Cristiano Ronaldo – it makes for an interesting read.

Innovation is an intellect, and intellect can never die. The following are facts of this war, which is still rages on.

With his never say die attitude and upon convincing some of his investors, Ahmed bought some small shops and retail businesses, which rapidly grew. His aim was to establish a property portfolio but not in Kuwait as fifth-class citizens are not allowed to own property.

He ventured into Dubai where he was able to establish a number of projects.
He then travelled to Turkey where he was able to make deals with locals so that the portfolio reached to many thousands of units in a popular Turkish resort.

Football – Cristiano Ronaldo

His rapid rise again, prompted Ahmed to invest into and sponsor the Qadsia sporting and football club. This was the rival to the “Kuwait Club”, which was supported by the elite traders, bankers and senior politicians. His club enjoyed success.

Ahmed employed the services of the world’s greatest footballer Cristiano Ronaldo to front the Turkish marketing campaign which was a resounding success. Ahmed was back but even bigger than before.

In October 2016, while on business in Dubai, Ahmed learnt of an arrest warrant for him in Kuwait. He voluntarily returned to Kuwait immediately whereupon he was arrested for money laundering and defrauding his investors. He was placed into custody along with 17 of his workers (including secretaries), all of whom were non-origin Kuwaiti.

Ahmed was imprisoned, where the atrocious conditions, violence and torture are common – a place no Kuwaitis are imprisoned. Indeed his partner, a Kuwaiti was not imprisoned for the offences but was later imprisoned for simply speaking out against the unjust treatment of non-Kuwaitis.

Ahmed finally got bail and set about trying to get his accounts unblocked so his investors’ funds could be returned, which remain blocked until today.

The prosecutor set about laying multiple minor charges and small civil suits against Ahmed, which would result in Ahmed getting sentenced to 60/70 years.

It was clear that this time they were going to bury him. He therefore fled and instructed his lawyers from out of the country.


Earlier this year Ahmed’s trial took place in his absence so that he did not have the opportunity to defend himself. His lawyer argued that the evidence against him was so weak and laughable that the case should be thrown out. Verdict – NOT GUILTY.

All problems over one would think … no. The Attorney General already had further charges ready to be laid, where the facts had not changed. It was clear that this time they were not going to let Ahmed recover.

The Attorney General continues with the case and Ahmed fights on in his absence seeking refuge out of Kuwait, from the land of the free.

​After all this one would expect Ahmed to fall into exhaustion? To the contrary. He is now preparing for a new Innovation that will bring him back hundreds of millions, maybe more, and on this occasion, in record time.

He is also now preparing for his fourth world war, this time not against competitors or powers trying to stop him succeeding, but to fight alongside other entrepreneurs, thinkers and Innovators who wish to reach the summit of economic success. It will be to provide assistance intellectually, consulting, training, financial, administrative and marketing without any charge, that’s right…for free.

Business War Four
After all this, did Ahmed give up or stop, did he fall or kneel?

No, he didn’t. He is now preparing for a new innovation that will bring him a billion pounds and in record time, he is now preparing for his fourth world war, and his fourth world war this time will not be with competitors – he is now in Great Britain, the country of liberty and justice – but his war is to stand with every entrepreneur and thinker who wishes to reach the summit of economic success and to promote himself and contribute effectively to the service of Great Britain, which provides all the aspects for entrepreneurs and owners of ideas and innovations. His war is to provide all possible assistance intellectually, consulting, training, financial, administrative and marketing without any charge.