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The Marketing Mix: Pre-Launch Strategies

The Marketing Mix: Pre-Launch Strategies

Marketing strategy is an essential part of any new product’s success. Clayton Christensen, a professor at Harvard Business School, says that there are approximately 30,000 new products launched every year. Of these, around 95% will fail. Part of the reason for these...

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The Stages of Setting Up a New Business

The Stages of Setting Up a New Business

Establishing a new business is a multi-step process that begins with market research. Before a new business can launch, a gap in the market needs to have been identified and information about potential customers and any competition that is already out there needs to...

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Top Tips for Writing a Winning Business Plan

Top Tips for Writing a Winning Business Plan

Writing a business plan is an essential part of establishing a new business if outside capital needs to be raised, as potential investors will want to see what the business is trying to achieve. Some potential financing options for start-ups are outlined in the...

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