Blog
Latest Posts & News
A Beginner’s Guide to Marketing Campaign Essentials
Starting a new business or introducing a new product line requires a marketing campaign to spread the word and ensure potential customers know about the products and are engaged with them. [4] A successful marketing campaign often includes a variety of elements that...
The Marketing Mix: Pre-Launch Strategies
Marketing strategy is an essential part of any new product’s success. Clayton Christensen, a professor at Harvard Business School, says that there are approximately 30,000 new products launched every year. Of these, around 95% will fail. Part of the reason for these...
The Stages of Setting Up a New Business
Establishing a new business is a multi-step process that begins with market research. Before a new business can launch, a gap in the market needs to have been identified and information about potential customers and any competition that is already out there needs to...
Top Tips for Writing a Winning Business Plan
Writing a business plan is an essential part of establishing a new business if outside capital needs to be raised, as potential investors will want to see what the business is trying to achieve. Some potential financing options for start-ups are outlined in the...
Recruitment Tips for New and Growing Businesses
Human resources are among the most valuable resources any business can have. Without the right leaders and employees, even the best business ideas can fail. Effective recruitment is therefore essential for getting a new business up and running and encouraging growth....